Christine Obrien

About Christine Obrien

With over twenty years of experience in commercial lending and credit risk management, I’ve built a career on understanding the full lifecycle of commercial banking - from structuring complex C&I and CRE deals to leading high-performing teams that deliver exceptional client outcomes. Today, I bring that deep industry expertise to the world of SaaS, helping financial institutions modernize how they manage loan portfolios and deliver value to their clients.As Vice President of Sales at Cync Software, I lead with a consultative approach - bridging the gap between innovative software solutions and the real-world needs of banks, non-bank lenders, and business service providers. I understand that our platform is not just a tool, but an extension of the institution’s brand and service promise to its borrowers and customers.What Sets Me Apart:End-to-end knowledge of commercial lending, from prospecting to payoff Passion for improving processes to drive efficiency, compliance, and borrower satisfaction Expertise in portfolio reporting and workflow management - delivering actionable insights and aggregated metrics Deep understanding of how SaaS can enhance credit quality, operational agility, and client experience. Let’s connect if you’re passionate about the future of fintech, commercial banking, or building high-impact sales strategies that truly serve the client.

Experience

1. Vice President of Sales

   Cync Software

   May 2025 — Present · Wilmington, NC, US

   Leads the national sales strategy for an AI-powered SaaS platform serving banks, non-bank lenders, and industry service providers. Responsible for driving revenue growth through strategic planning, pipeline development, and consultative enterprise sales. Act as a subject matter expert throughout the sales cycle, aligning Cync’s solutions with client needs to enhance efficiency, compliance, and borrower experience.Key Responsibilities: • Develop and execute go-to-market strategies • Cultivate executive-level relationships and serve as a trusted advisor to clients • Drive new business and upsell opportunities to exceed revenue targets • Collaborate cross-functionally with marketing, product, and support teams • Represent Cync at key industry events and conferences • Monitor KPIs and provide accurate sales forecasting to inform business planning

Education

• High Point University

  B.S., Business Administration, Finance Concentration

• The North Carolina Bankers Association

  North Carolina School of Banking

• Greensboro Chamber of Commerce

  Leadership Greensboro