Christine Lawson

Chief Executive Officer at Discover Santa Clara @Discover Santa Clara®

San Francisco, CA, US
EMAILS
c••••••@discoversantaclara.org
MOBILE NUMBERS
+14•••••••32

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WORK HISTORY

Oct 2022 — Present

Chief Executive Officer at Discover Santa Clara @Discover Santa Clara®

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Santa Clara, CA, US

Oversight of all aspects of the Destination Management Organization including directing the sales and marketing efforts to promote and drive economic impact to the City of Santa Clara as the Silicon Valley destination of choice for meetings, business and leisure travel.

EDUCATION

1985 — 1988

University of Washington

BA in Business, Major in Marketing, Minor in HR

SKILLS

Marketing CommunicationsPre-OpeningSalesMarketing & Brand-BuildingStartup & High-Growth PlansResortsP&L ManagementCustomer Relationship Management (Crm)B2b/B2c Sales LeadershipCrisis ManagementStaff Retention & SatisfactionHospitality IndustryHotel ManagementM&a Due Diligence/SupportTourismHospitalityMarket Share IncreasePitches & PresentationsCateringCrmStrategic Corporate VisionRestaurantsRevenue AnalysisChange ManagementYield ManagementLead GenerationHotelsSocial Media NetworkingFortune 500 PartnershipsPricing & Positioning StrategiesAccount Development & ManagementMarket Research & AnalysisMarket TrendingConvention ServicesCross-Functional SupervisionSales ManagementFinancial AnalysisHospitality ManagementFood & BeverageRevenue Forecasting

ABOUT CHRISTINE LAWSON

I am a strategic, action-oriented C-Suite Executive leader with a multifaceted background in sales, marketing, and operations. Known to be analytical and creative, delivering breakthrough problem-solving revenue, profit, and market share gains utilizing tactical and operational leadership, commercialization programs, industry-leading sales expansions, and branding initiatives. I am a trusted leader valued for cross-functional team building and her experience developing robust sales operations, partnerships, and marketing strategies to exceed customer expectations, drive revenue, company, and profit g••••••••@gmail.com | https://Christine-Lawson.com

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Christine Lawson — Email, Phone Number & Contact Info | Unifers