Christine Minard

About Christine Minard

With over 11 years of professional experience, I am currently spearheading field marketing initiatives at Madewell, where I leverage my competencies in event planning and strategic communication to enhance brand awareness. My mission aligns seamlessly with our company\'s culture of innovation and community engagement. I am dedicated to crafting experiences that resonate with a new audience as well as our existing Madewell fans. At Madewell, my role involves orchestrating high-profile events in major cities and aligning them with strategic brand partnerships. I\'ve successfully led launches for new store openings and expansions, and have developed essential tools to empower our stores to host their own events. My collaborative approach, working closely with cross-functional teams, ensures the seamless execution of marketing strategies that drive brand presence and customer loyalty.

Experience

1. Field Marketing Manager

   Madewell

   Jun 2019 — Present · Charlotte, NC, US

   Orchestrated events in key markets (NYC, LA, Austin, Atlanta, Chicago, Boston, etc.) aligned with brand partnership launches (Dickies, Christy Dawn, Kinfield, etc.).Strategically planned events around local happenings (Austin City Limits, SXSW in Austin, event series during Super Bowl in Arizona).Led launch events for New Store Openings, Store Relocations/Expansions, and Men\'s assortment launches.Developed and supported tools for store-hosted events, collaborating with cross-functional teams (Brand Marketing, Communication, PR, Merch, Legal, Visual, SVP, RVPs, District Managers) for successful implementation.Managed projects releasing Marketing information to the store fleet, ensuring timely and accurate content delivery.Pioneered a program enabling stores to incorporate locally made goods into in-store assortment.Initiated In-Store Stylist program launch, creating SOP, training video, and appointment landing page, later integrating with rewards program.Designed and published digital event invite templates, pages, and landing pages via Splash Event Marketing Platform on Madewell.com.Oversaw store-led marketing budget, including planning, allocation, and auditing of expenses.Collaborated with business partners to manage various budgets (New Store Openings, Donations, PR, Print Marketing).

Education

• Miami University

  Bachelor of Science (BS), Middle Childhood Education

  2006 — 2012