Christine McFadden
President, WindmillNext | Entrepreneur, Executive, Consultant
- Role
- President and Co-founder at Windmillnext
- Location
- Batavia, IL, US
- LinkedIn followers
- 500 followers
About Christine McFadden
Marketing strategist and consultant helping brands grow through insight driven strategy…
Experience
President and Co-founder
Mar 2014 — Present · Chicago, IL, US
WindmillNext is a strategic marketing company devoted to building businesses and brands through data driven marketing communication strategies and campaigns. We offer proven experience in brand management, marketing strategy and project management. We have the privilege of building integrated strategies and campaigns (online, social media & offline) for a wide variety of both iconic and emerging brands. We work directly with our own clients and also serve as outside consultants and support to a variety of advertising, marketing and digital agencies.Brand and Client examples include: S.O.S® Cleaning Products (Clorox® brand)Xcluder® Pest Defense Products (Global Material Technologies® brand)Select Chicagoland advertising/marketing/digital agencies (various brands)Responsible for all aspects of the agency including:Brand strategyStrategic marketing plan development & executionClient liaison and account management Management and direction of partner creative & data agenciesNew business developmentStaff and consultant oversightLearn more at WindmillNext.com
Education
Drake University
B.A., Business
1987 — 1991
Northwestern University
Masters, Integrated Marketing Communications
1991 — 1992
Skills
- Strategic Planning
- Integrated Marketing
- Enterprise Marketing
- Advertising
- Customer Retention
- Product Marketing
- Lead Generation
- Customer Acquisition
- Brand Awareness
- Crm
- Strategic Partnerships
- Consumer Insights
- Digital Marketing
- Relationship Marketing
- New Business Development
- Digital Strategy
- Market Research
- Multi-Channel Marketing
- Online Marketing
- Marketing Management
- Email Marketing
- Market Planning
- Social Media
- B2b
- Direct Marketing
- Brand Development
- Strategy
- E-Commerce
- Leadership
- Digital Media
- Online Advertising
- Internal Communications
- Brand Management
- Business Strategy
- B2c
- Marketing Strategy
- Marketing Communications
- Positioning
- B2b Marketing
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