Christine Mau

About Christine Mau

As a brand strategist and global design leader, advocate and educator, Christine has built a career leveraging the power of brand strategy and design thinking within organizations, agencies and institutions all over the world. As a leader, she brings vision, paired with the tenacity and resiliency needed to deliver it. She is considered an innovator and change agent wherever she goes.Specialties: brand strategy, creative direction, content marketing, product innovation, trend analysis, change agent

Experience

1. VP Brand & Creative

   Medline

   Sep 2019 — Present · Chicago, IL, US

   When customers believe there\'s no real difference between you and the others, they go for the lowest cost. So we\'ve been crafting the story of our unique value, supported by campaign strategies that build the equity of our brands. The results are double digit growth.

Education

• Eiseman Center for Color Information & Training

  Certificate, Trend Forecasting

  2004 — 2004

• Harvard Business School

  Certificate, Business Perspectives

  2007 — 2007

• University of Wisconsin-Green Bay

  BA, Communication & Design

• Rutgers University–New Brunswick

  Certificate, Design Thinking

  2019

Skills

• Brand Development
• Packaging
• Product Development
• Innovation
• Integrated Marketing
• Trend Forecasting
• Consumer Products
• Illustration
• Strategy
• Market Research
• Design Strategy
• Graphic Design
• Leadership
• Concept Development
• Marketing
• Creative Direction
• Corporate Branding
• Brand Management
• Brand Architecture
• Corporate Identity
• Design Thinking
• Branding & Identity
• Customer Insight
• Product Design
• Adobe Creative Suite
• Collateral
• Product Innovation
• Brand Equity
• Brand Implementation
• Indesign
• Concept Generation
• Packaging Design
• Surface Pattern Design