Christine Vidal
Demand Generation Lead @Conveyor
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WORK HISTORY
Demand Generation Lead @Conveyor
Built, tested, and scaled multi-channel demand generation programs (paid/organic digital channels, paid media, PR, content, events) that consistently delivered high-quality leads, contributing to 3x pipeline growth YoY and helping bring in and other large tech enterprise companies• Developed high level marketing strategy from 0>1 on a 1-2 person marketing team while managing $2M+ budgets, several external agencies while also executing tactically and reporting on outcomes.• Directed all marketing content and creative including ads, website content, and videos ensuring consistent messaging and brand quality; videos became a standout asset frequently cited by prospects during sales conversations.• Built a video content strategy for Linkedin and YouTube. Hired and developed two high-performing video/content marketing managers to execute on this starting in ‘24 which contributed to 156% increase in engagement rate on Linkedin.• Website: Owned all messaging and design of website. Collaborated with leadership, product, sales, and external agencies to lead two end-to-end website redesigns, driving clear messaging that generated 100% marketing-sourced leads for over two years.• Led collaboration with data analytics and sales to build dashboards for performance and revenue attribution, boosting campaign ROI and guiding smarter budget allocation; developed board-ready slides and introduced tools that streamlined analytics.• Led marketing side of ABM strategy along with GTM, operations teams, and several external vendors, and executed campaigns that delivered 3× more opportunities and a 4.5× lift in pipeline QoQ, achieving the highest pipe-generation months in company history.
EDUCATION
Texas McCombs School of Business
Master in Professional Accounting, Accounting
Texas McCombs School of Business
Bachelor of Business Administration (B.B.A.), Accounting
ABOUT CHRISTINE VIDAL
Experienced early-stage startup marketer in B2B SaaS; most recently built and scaled marketing at Conveyor from seed to Series B, driving growth and breaking into the enterprise space.Owned all marketing programs, including paid and organic channels, a multi-million-dollar budget, website strategy, and oversaw all content programs such as a new video program that helped attract and other large enterprise tech customers.
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