Christine Lim

About Christine Lim

I\'m a healthcare marketing leader who loves building brands that are useful, grounded, and clear. Over the past 10+ years, I’ve helped connect patients, providers, and partners through thoughtful storytelling, scalable strategy, and consistent execution. I bring deep experience in brand marketing, communications, and partnership enablement, and I’m known for leading cross-functional teams with calm, clarity, and a bias toward action.

Experience

1. Marketing Director

   Carbon Health

   Nov 2021 — Present · San Francisco, CA, US

   Built Carbon Health’s first comprehensive brand strategy and guidelines in under 6 months, creating scalable systems used across 120+ clinics and national partnerships._ Led B2B and B2C marketing across Occupational Health, Clinical Research, and PCP growth, producing targeted campaigns and collateral that increased partner engagement and lead generation._ Trusted to craft clear, brand-aligned messaging, including internal and external communications during high-stakes moments, including CEO transitions, business realignment, and campaigns._ Launched storytelling and brand visibility initiatives, including a LinkedIn employee spotlight series and testimonials project, growing reach by monthly viewers and humanizing the brand._ Empowered field teams with training and self-serve resources, resulting in 40+ new marketing assets and greater consistency and confidence across frontline staff.

Education

• UC San Diego

  B.A., Communications, English

  2002 — 2005

• University of California, Davis - Graduate School of Management

  MBA, Marketing

  2007 — 2009

Skills

• Project Management
• Press Releases
• Public Relations
• Marketing Communications
• Budgets
• Community Outreach
• Strategic Planning
• Leadership
• Social Media Marketing
• Research
• Strategic Communications
• Energy
• Newsletters
• Sustainability
• Social Media
• Business Planning
• Event Planning
• Editing
• Marketing
• Nonprofits