Christine Kubisztal

About Christine Kubisztal

I’m a people first marketing and media leader who thrives at the intersection of data, creativity, and business impact. I bring a structured approach to complex challenges and lead with clarity, curiosity, and collaboration. My focus is always the same: empower teams, elevate the work, and drive meaningful results.I’ve guided high performing teams through transformation, ambiguity, and growth — translating insights from data, audience behavior, and performance analytics into clear strategies and actionable frameworks. I’m known for building trust, mentoring talent, and creating environments where people feel supported, inspired, and confident.My strength is connecting the dots across audience insight, creative storytelling, measurement, and business priorities. I balance analytical rigor with empathy, innovation with practicality, and strategic vision with operational discipline. Whether shaping omnichannel media investment, modernizing measurement, or partnering cross functionally, I bring clarity, creativity and accountability.Above all, I lead with intention — challenging teams, celebrating wins, and ensuring we deliver work that moves the business and the people forward.

Experience

1. Sr Manager, Us B2b Marketing, Transunion

   TransUnion

   Jan 2022 — Present · Chicago, IL, US

   Develop and oversee multi-channel B2B marketing campaigns for TruAudience, SaaS-based technology platform, ensuring strategic alignment across sales, product, and marketing functions to achieve revenue and brand objectives. Leverage market intelligence, customer insights, and competitive data to refine positioning and messaging that highlight platform’s value proposition. Drive demand generation by executing targeted content, media, and event strategies while prioritizing account-based marketing initiatives to strengthen engagement and accelerate pipeline growth.•Increase brand awareness for TruAudience Marketing Solutions through integrated media planning and customer segmentation.•Direct agency partners and internal teams to optimize MQL conversion across the buyer journey.•Develop omnichannel activation plans for CES, POSSIBLE, Cannes Lions, and AdWeek, contributing to annual pipeline goals Core competencies: performance marketing, paid media, customer acquisition, media strategy, digital innovation, agency management, B2B marketing, analytics, influencer marketing, creative concepting, creative production, generative AI for content production, AI for analytics.

Education

• DePaul University

  Bachelor’s Degree, Communication and Media Studies

Skills

• Digital Media
• Media Planning
• Integrated Marketing
• Marketing Strategy
• Digital Marketing
• Digital Strategy
• New Media
• Advertising
• Media Buying
• Content Strategy
• Online Advertising
• Creative Direction
• Marketing
• Media Strategy
• Social Media Marketing
• Entertainment
• Strategic Communications
• Project Management
• Media Relations
• Retail Marketing
• Content Management
• Cross-Functional Team Leadership
• Newspapers
• Mobile Marketing
• Marketing Communications
• Strategy
• Analytics
• Social Media
• Online Marketing
• Leadership
• Sponsorship
• Interactive Media Planning
• Agency Agreements
• Agency Relationship Management
• Agency Coordination
• Agency Development
• Content Writing
• Newspaper
• Budget Process
• Budget Reconciliation