Christine Kinally
Director of External Engagement @University Of Cambridge Professional And Continuing Education
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WORK HISTORY
Director of External Engagement @University Of Cambridge Professional And Continuing Education
Cambridge, GB
A senior leader within the Institute, member of the leadership team, and of the Institute’s strategic, finance and academic policy committees. Strategic lead for in-flight rebranding and web redevelopment initiatives. Oversight of external engagement for the Institute, including marketing, brand and digital, student recruitment, admissions, alumni relations and fundraising.
EDUCATION
Long Road Sixth Form College
A-levels, Art, German, Maths and Business Studies
University of Surrey
Bachelor of Science (BSc), German and Economics with International Business
ABOUT CHRISTINE KINALLY
Christine is an external engagement and marketing leader who has significant experience working in growing organisations within the dynamic education, technology, and events sectors. Christine currently oversees the external engagement division at the University of Cambridge Institute of Continuing Education, which was founded over 150 years ago to provide open, accessible and flexible higher education courses for adults of any age, background and prior educational level of achievement. Christine’s remit comprises of marketing, brand and digital, student recruitment, admissions, alumni relations and fundraising. During her time at the Institute, she transformed the marketing and student recruitment strategies, using digital campaigns and conversion activities, which has more than doubled annual entry figures to over enrolments. She leads cross-functional teams, is a member of the leadership team and takes a collaborative approach to leading and delivering strategic projects. Christine is strategic lead for in-flight rebranding and web redevelopment initiatives.
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