Christine Wu

About Christine Wu

With over 15 years of product leadership across consumer tech and digital media, I specialize in building and scaling innovative products that drive growth and transform user experiences. At SiriusXM, I led cross-functional teams of 100+ to deliver 0→1 connected vehicle solutions, scaling to 16M+ users and driving $30M+ in annual revenue. I’ve launched products across 100+ automotive brands and 20 OEMs, transforming marketing capabilities through in-vehicle messaging and scalable features.I\'m deeply entrepreneurial, having co-founded an EdTech marketplace that reached profitability in under a year and connected students to global education providers. From Warner Bros. Discovery to AOL, I’ve driven user engagement and technical innovation in digital media.What sets me apart is a proven ability to lead in fluid, fast-paced environments—partnering across engineering, design, data science, and UX research to drive strategy, launch 0-1 products, and deliver scalable, measurable outcomes.Core strengths: Product Strategy & Execution | Connected Platforms | 0→1 Innovation & Growth Data-Driven Decision Making | Cross-Functional Leadership | Consumer-Facing Tech🧠 AI/ML | Agile Development | 🧩 Platform Ecosystems | Market Expansion

Experience

1. Director, Product Management

   SiriusXM

   Feb 2016 — Present

   Launched and scaled SiriusXM’s streaming product across 16M+ connected vehicles and 100+ automotive brands, growing annual revenue by $30M+- Defined and shipped end-to-end B2B2C features across embedded platforms, mobile, and web, partnering with OEMs, UX, data science, and engineering teams- Led cross-functional pods (product, data, engineering) to design a marketing messaging system delivering 4M+ in-car messages/month, improving campaign ROI 5X- Built and implemented data infrastructure with 150+ metrics to enable product experimentation, A/B testing, and funnel optimization in digital transformation- Developed 0-to-1 personalization features using behavioral data and AI/ML signals to drive engagement.

Education

• DeepLearning.ai

  Deep Learning Specialization, Machine Learning

• Virginia Tech

  MS, Information Systems

• The University of Akron

  BS, Accounting

• Stanford University

  Machine Learning Certification, Machine Learning

Skills

• Program Management
• Requirements Analysis
• Product Management
• Digital Media
• Digital Strategy
• Saas
• Agile Methodologies
• Management
• Market Research
• Business Process
• Product Marketing
• Strategy Formulation
• SEO
• Business Analysis
• Strategy
• Project Management
• Product Development
• Web Analytics
• Leadership
• Software as a Service (Saas)
• Business Development
• Analytics
• Business Strategy
• Competitive Analysis
• Start-Ups
• Mobile Devices
• Cross-Functional Team Leadership
• User Experience
• Go-to-Market Strategy
• Strategic Partnerships