Christine Short

About Christine Short

A strategic product leader with a proven track record of transforming digital advertising landscapes through innovative product development and cross-functional leadership. With extensive experience spanning top-tier media organizations like Major League Baseball, Business Insider, USA Today, and Vox Media, I specialize in creating revenue-generating ad products that balance business objectives with user experience.My professional journey is defined by a relentless commitment to pushing the boundaries of digital advertising, creating innovative solutions that drive both business growth and user engagement.Key Strengths:↳ PRODUCT INNOVATION: Demonstrated expertise in conceiving and launching breakthrough ad products, including an overhaul of Vox Media\'s newsletter ads and a custom email sponsorship format that generated $XM in two quarters.↳ REVENUE OPTIMIZATION: Skilled at developing ad strategies that maximize value while maintaining a delicate balance between revenue generation and user experience across 17 editorial brands reaching 132 million users monthly (as per Comscore, August 2023) from my time at Vox Media. Experience with executing monetization strategies across multiple devices such as Connected TV (CTV), Over-the-top (OTT), desktop, mobile web, mobile apps, and tablet devices from my time at Major League Baseball.↳ STRATEGIC LEADERSHIP: Drove cross-functional collaboration across 20 colleagues leading engineering, design, data analytics, revenue operations, and advertising operations teams to conceptualize and rollout new advertising solutions.↳ AD TECH & EMERGING TECHNOLOGIES TO DRIVE REVENUE: Deep understanding of ad technologies, including Google Ad Manager (GAM), Google Tag Manager, Permutive DMP, and emerging technologies like large language models (LLMs) being leveraged to build advertising products.

Experience

1. Director of Product Management, Platforms

   Hearst Newspapers

   Oct 2025 — Present · New York, NY, US

Education

• General Assembly

  Front-End Web Development Course

  2015 — 2015

• Cabrini University

  BA, English and communication

Skills

• Online Advertising
• Doubleclick for Publishers (Dfp)
• New Media
• Omniture
• Google Tag Manager
• Social Media
• Platform Integration
• Digital Strategy
• Doubleclick Campaign Manager (Dcm)
• Blogging
• Inventory Management
• Twitter Marketing
• Dart for Publishers
• Digital Marketing
• Javascript
• Ad Serving
• Dfp
• Advertising
• Knitting
• Doubleclick Bid Manager (Dbm)
• Doubleclick
• Krux
• Inventory Analysis
• Facebook Marketing
• Digital Media
• Sales
• Social Media Marketing