Christine Rojas
VP of Product @Ketone-Iq
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WORK HISTORY
VP of Product @Ketone-Iq
Ownership over the full cradle-to-customer lifecycle: brand + insights, market research, customer development, research, development (formulation + packaging + merch), design and creative production, commercialization, omnichannel GTM (incl retail merchandising), quality/regulatory/food safety, claims, compliance, IP, strategic partnerships & technology acquisitions/deals, project management, and customer success.Led strategic rebrand from HVMN -> Ketone-IQ.
EDUCATION
Massachusetts Institute of Technology
Master of Science (MS), Chemical Engineering
Stanford University
Bachelor of Science (BS), Chemical Engineering
SKILLS
ABOUT CHRISTINE ROJAS
Innovation + Operations Exec
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