Christine Lane
Global Marketing & Digital Leader | Brand Experience, AI, & Innovation | Building High-Performing Creative Teams + Values-Driven Growth
- Role
- Advisor at Women.Nyc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Christine Lane
I’m a brand, digital, and innovation leader known for leading transformation initiatives and unlocking sustainable growth by putting brand at the heart of the business strategy. My background spans global agencies, technology companies, and advisory work—giving me a hybrid perspective across brand strategy, operations, and emerging technology.I’ve led multidisciplinary teams across North America, EMEA, LATAM, and APAC to deliver integrated marketing programs, innovation pipelines, and digital ecosystems that connect brand purpose with measurable performance. I’m known for-Building and leading high-performing, cross-functional marketing teams-Translating brand purpose and values into scalable growth strategies-Driving integrated campaigns across paid, owned, and earned marketing channels-Operationalizing AI and new technology to improve productivity, creativity, and ROI-Reaching across silos to deliver collaborative and integrated solutions-Managing global agency and partner ecosystems-Turning cultural insight into brand growth and long-term equityI care deeply about marketing that drives both commercial success and positive community impact. I’m particularly energized by organizations where brand, community, and social mission are central to growth.
Experience
Advisor
Jul 2024 — Present · New York, NY, US
Women.NYC–part of the New York City Economic Development Corporation–is a City initiative to make NYC the best place in the world for women of all backgrounds to thrive in their businesses and careers through innovative economic development programs, strategic public/private partnerships, and tailored programming.
Education
School of Visual Arts
Continuing Education, Branding and Graphic Design
Stonehill College
B.S. in Business Administration, Concentration in Marketing and Communications
Skills
- Advertising
- Design Strategy
- Brand Development
- Social Media Marketing
- Graphic Design
- Marketing Communications
- Strategic Communications
- Digital Media
- Digital Marketing
- Relationship Marketing
- Marketing
- Integrated Marketing
- New Media
- Online Advertising
- Creative Strategy
- Program Management
- Event Management
- Digital Strategy
- Creative Direction
- Project Management
- Management
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