Christine Bucher

About Christine Bucher

Whether taking an iconic, multimillion-dollar licensed brand to the next level or securing the first major retail foothold for an innovative new product, gaining a competitive advantage in today’s rapidly evolving retail landscape requires both the adaptability to embrace change and the empathy to uncover the consumer needs behind the sales data. At Horizon Group USA, where I lead a team as Senior Merchandising Director, we’re known for bringing toys, activity kits, and other fashion-forward consumer products to market that inspire kids, tweens, and teens to embrace their imaginations and learn new skills through play. I’m especially proud of our commitment to introducing high quality products in major retailers like Target, Wal-Mart, Michael’s, Costco and Tesco with a focus on diversity and inclusivity. In my current role I focus on our Tween business, working closely with leadership across Product Development, Merchandising, and Marketing, as well as with cross-functional teams in the U.S. and China, to increase our reach and overcome logistical, process, and compliance hurdles to ensure we meet ship dates and customer needs.One of my favorite aspects of my work is being hands-on throughout the product development lifecycle. It’s so rewarding to see a product through from concept to shelf, and then to see how it’s received by customers—not only through strong sales, but through direct feedback and positive social media comments from consumers.Through multiple promotions and positions of expanding scope—I’ve served in the roles of Product Manager and Senior Brand Manager among others—I’ve had the valuable opportunity to see the business from a variety of vantage points, which has helped me provide steady guidance for my team through changes, including reorganizations and the pandemic. I believe in cultivating a positive environment where cooperation is valued, and where team members feel supported and have the knowledge and tools they need to INCLUDES:Strategic Planning | Product Development | Market Research | Consumer Insights | Trade Shows | Contract Negotiation | Retail Placement | E-commerce | Customer Relationships | Pitches & Presentations | Data Analysis | Brand-building | Change Management | Consumer Goods | Toys / Arts & Crafts Industry

Experience

1. Vice President of Merchandising, Kids Craft & Activities

   Horizon Group USA

   Jul 2022 — Present · US

Education

• Ithaca College

  B.S, Business Administration: Marketing & Management

  2006 — 2010

Skills

• Customer Insight
• Product Development
• Consumer Products
• Product Design
• Brand Development
• Microsoft Office
• Toys
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Product Marketing
• Merchandising
• Social Media
• Product Management
• Competitive Analysis