Christine Dejoy

About Christine Dejoy

Steering the helm at CEDIA as Vice President of Communications, my expertise lies in…

Experience

1. Vice President of Communications

   CEDIA

   Aug 2022 — Present · Fishers, IN, US

   As Vice President of Communications at CEDIA, I lead the development and execution of a global public relations and communications strategy to position the association and its leadership at the forefront of the smart home industry. I partner closely with the Global President and CEO to shape and deliver our strategic vision to diverse audiences worldwide.My role centers on enhancing CEDIA’s reputation and brand through a comprehensive PR plan spanning industry, consumer, and trade channels. I oversee media relations, including pitching CEDIA leaders as trusted experts across TV, print, online, and social platforms to maintain our relevance and authority.I’m an active member of CEDIA’s Executive Leadership Team, collaborating cross-functionally and engaging directly with our Board. I provide leadership to the Meetings & Events team to ensure every event advances the CEDIA story. I also work with our marketing department to align messaging into a cohesive, compelling narrative and to leverage market research to understand evolving demographics and emerging issues.Key responsibilities include:Planning and implementing global PR strategies, policies, and proceduresDriving media visibility for CEDIA, our members, and the industry at largeManaging relationships with PR firms in the US and UK to expand awareness among trade, design/build, and consumer mediaBuilding partnerships with allied trade associations to promote CEDIA and its members through education, outreach, and content developmentAdvising on communications for trade shows, exhibits, and major industry events in North America and EuropeCollaborating with internal teams, leadership, and members to understand needs, define objectives, and deliver resultsI’m focused on delivering strategic, high-impact communications that strengthen CEDIA’s leadership position and support our members worldwide.

Education

• Ball State University

  Bachelor of Arts

• Vancouver Film School

  Entertainment Business Management

• Walt Disney College Program

  Business Administration and Management, General

Skills

• Public Relations
• Media Relations
• Video
• Music
• Content Strategy
• Film
• Video Production
• Videography
• New Media
• Journalism
• Publicity
• Documentaries
• Multimedia
• Broadcast
• Avid
• Project Management
• Reality
• Avid Media Composer
• Writer
• Screenwriting
• Television
• Producing
• Editing
• Film Production
• Social Media
• Talent Management
• Video Editing
• Directing
• Camera
• Event Management
• Post Production
• Commercials
• Press Releases
• Digital Media
• Production Managment
• Broadcast Television
• Media Production
• Storytelling
• Blogging
• Research