Christine Donovan

Global Marketing Brand Manager @Pics Telecom

International Marketing: Define, establish, direct, implement, and maintain global marketing initiatives, strategy, and plans throughout America, EMEA, and Asia-Pacific regions – 12 offices worldwide - Graphic Design | Copywriting: Define, design, and maintain a library of multimedia marketing materials for global internal and external use including all collateral for trade shows, exhibitions, conferences, business presentations, meetings, QBRs, internal documents, QMS documents, quotes and proposals - Branding: Develop, define, execute, and maintain global brand strategy and usage guidelines for international company - Content Marketing | Creative Direction: Create multi-lingual content to drive sales and promote brand awareness among target markets. Keep content relevant and up to date to generate interest and support SEO- SEO: Search Engine Optimization across all online directories and listing sites including Google - Website: Strategic creative direction, content creation, and UX development of new Corporate website. Monitor website analytics and manage content to drive sales and SEO- Social media management - Email Marketing: Create and monitor email marketing campaigns and analytics to drive lead generation, promote equipment and site sales, and events - Measure and report success of marketing department to executive management - Anticipate consumer and industry trends to keep brand up to date in evolving technical infrastructure - Analyze competitor and customer insights to ensure value add and unique positioning of corporate brand and initiatives - Manage and lead global marketing team through effective objective setting, delegation and communication - Ensure all marketing is compliant with QMS standards, guidelines, and certifications including ISO conformance - Establish and maintain global marketing budget