Christine Coffelt
Global Trademark Licensing I Business Development I Functional Medicine Board Certified Health Coach I NBC-HWC
- Role
- Global Licensing Lead at PepsiCo
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Christine Coffelt
Global trademark licensing + business development leader with a extensive track record of…
Experience
Global Licensing Lead
Sep 2013 — Present · Los Angeles, CA, US
Led the creation and implementation of a global licensing strategy across PepsiCo’s portfolio of food and beverage brands (including PEPSI, MOUNTAIN DEW, 7UP, CHEETOS, DORITOS, LAYS & CAP’N CRUNCH) to take the consumer products merchandise business to the next level. Oversee our network of licensing agency partners worldwide as well as all business & product development across all categories. Internal lead within PepsiCo on all matters related to the international licensing business.
Education
The Ohio State University
Bachelor of Science (BS) - Business Administration
The Ohio State University
Bachelor of Science (BS) - Fashion Merchandising
Skills
- Brand Development
- Brand Licensing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Entrepreneurship
- People Management
- Negotiation
- Marketing Management
- Strategy
- E-Commerce
- Merchandising
- Sales
- Client Relationship Management
- Retail
- Relationship Management
- Trade Shows
- P&L Financial Management
- Fmcg
- Market Planning
- Strategic Partnerships
- Strategic Planning
- Brand Partnerships
- P&L Management
- Market Research
- Apparel
- Corporate Management
- Business Turn-Arounds
- Consumer Products
- Customer Insight
- New Business Development
- Global Marketing
- Fashion
- Food & Beverage
- Licensing
- Global Markets
- Product Development
- Business Unit Start-Up
- Retail Development
- Business Development
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