Christine Burkson

About Christine Burkson

As a former journalist turned creative lead, I excel in unifying editorial and brand copy disciplines to drive engagement, build emotional trust, and elevate presence. I know what drives conversions and what drives readers away. Experienced in shaping brand voice, copy direction, high-impact content strategy, campaigns, SEO, AEO, AI prompt engineering, video, digital marketing, advertising, and more. I\'m an empathetic manager who builds teams that deliver results and then some. Throw me in your best creative challenges to watch me thrive.

Experience

1. Director of Brand Copy & Editorial

   Huckleberry Labs

   Jan 2025 — Present

   Lead copy direction for brand voice across product, lifecycle, and marketing touchpoints for 5M+ families- Oversee and integrate editorial and brand copy functions to ensure a cohesive, emotionally resonant, and strategically aligned voice across entire content ecosystem, from web to in-app- Establish brand as a leader in parenting using SEO and AEO/AIO tactics- Translate complex topics, behavioral science, and AI-driven insights into clear, human-centered storytelling that builds trust with modern parents- Direct creative concept development for brand campaigns, product development, launches, and ongoing initiatives, from ideation to execution- Develop segmented messaging tailored to different parent identities, life stages, and needs- Elevate product marketing copy to balance and improve clarity, credibility, and conversion- Establish tone-of-voice standards and scalable systems for creative and cross-functional use- Audit brand copy and messaging as a supporting partner in larger brand strategy and refresh initiatives- Mentor and manage brand copy and editorial teams while partnering cross-functionally with Product, Growth, Design, and Leadership- Champion responsible AI use in consumer-facing content to maintain integrity and trust in the parenting space

Education

• Virginia Commonwealth University

  Bachelor of Arts - BA, English, Media Studies

  2011

Skills

• Wordpress
• Video
• Social Media Marketing
• Copy Editing
• Writing
• Content Strategy
• New Media
• Editing
• Creative Strategy
• SEO
• Editorial
• Social Media
• Digital Media
• Facebook
• Copywriting
• Journalism
• Dogs
• Arts & Crafts
• Blogging
• Magazines
• Indesign