Christine Bourdon
Americas Head of Craft, Managing Director @Designit
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WORK HISTORY
Americas Head of Craft, Managing Director @Designit
Lead all design disciplines across the Americas, ensuring project delivery meets the highest standards of quality, creativity, and client satisfaction- Serve as executive point of accountability for project success and client escalations, safeguarding relationships and outcomes- Own the craft team’s talent strategy, including hiring, upskilling, and retaining market-leading, billable design talent- Drive the regional craft vision and operational excellence, aligning capabilities to business growth, studio health, and emerging market needs- Acted as Executive Sponsor and/or client-facing lead for key accounts including LAX, JFK, United, T-Mobile, Avangrid, and Toggle- Led major project turnarounds (e.g, LAX Phase 1), securing follow-on work and increasing client satisfaction- Supported 40+ proposals and pitches; co-led TD Bank working session and overhauled Bread GenAI POV- Drove organizational reorg and integration into Wipro for craft disciplines: aligned leadership, redefined roles, and improved progression frameworks- Improved hiring process and interview panels; onboarded 3 Design Directors and 7 new team members- Reduced Craft Discipline team PIPs to zero while driving KPI gains across extensions, cross-discipline projects, and skill growth- Chaired Global Creative Council; launched Digital Design craft community and Americas-wide cultural initiatives- Launched Bench project supporting 40+ employees in skill development and business readiness
EDUCATION
VCU Brandcenter
Master's degree, Advertising- Creative Technology
Radford University
Bachelors, Media Stuidies: Journalism & Advertising
ABOUT CHRISTINE BOURDON
Experienced catalyst, creative director, innovation strategist, professor and community…
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