Christine McCullough
Strategic Integrated Marketing Communications Leader | C-Suite Advisor | Brand & Messaging Architect | Driving Vision, Relevance & Impact
- Role
- Head of Global Corporate Communications- Brand Lead, Digital, Internal and Commercial Communications at Terumo Neuro
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Christine McCullough
Christine is an accomplished communications and marketing leader with over 20 years of…
Experience
Head of Global Corporate Communications- Brand Lead, Digital, Internal and Commercial Communications
Oct 2022 — Present · Aliso Viejo, CA, US
Terumo Neuro is a global neurovascular company advancing stroke and aneurysm care and restoring brain health. As Global Communications Lead for a organization, I own the global brand and lead a matrixed team to deliver integrated corporate, commercial, and product communications. Scope spans brand and design; website and analytics; product PR (launches, clinical data, media briefings, embargo strategy); congress communications; product social (on-label storytelling, physician cases, real-time congress activation, paid/organic amplification); multimedia/storytelling; commercial thought leadership; and executive visibility programs. I partner with the CEO/C-suite, Product Marketing, Clinical, RA/Legal, regional leaders, HCPs/KOLs, and medical societies to drive compliant IMC programs that support revenue and reputation. I lead disease-state and product campaigns (e.g, Stroke and Brain Aneurysm Awareness), manage change communications, raise Associate engagement through internal platforms, and produce flagship events (Patient Day, quarterly Town Halls). I also steward governance and measurement (SOV, reach, engagement), optimize agency/vendor performance, and ran the end-to-end global brand transition from MicroVention to Terumo Neuro.Highlights: • Global brand narrative and compliance across regions/channels. • Commercial PR and product social roadmaps, calendars, toolkits, and KPIs. • Leadership communications & executive visibility (keynotes, media briefings, bylines, LinkedIn voice, speaker prep). • Congress media/KOL programs and executive platforms at major shows. • Digital ecosystem ownership (site, content, analytics, SEO). • Team, budget, and operating rhythm that scales repeatable execution.Results: Delivered the global rebrand; materially increased media share-of-voice, social footprint, and executive/KOL engagement; consistently outperformed competitors at key congresses using a two-pillar product PR + product social playbook.
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