Christine Bélanger-Baba
Sr Email Automation & Lifecycle Marketing Specialist @Staples Canada
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WORK HISTORY
Sr Email Automation & Lifecycle Marketing Specialist @Staples Canada
Richmond Hill, ON, CA
My role focuses on crafting campaign customizations and delivering distinctive consumer lifecycle experiences. I seamlessly collaborate internally with dynamic teams of data scientists, analysts, designers, product managers, and the internal integrated marketing team to maintain quality and relevant content our Canadian audience. My strategic collaborations with leaders such as Moveable Ink, Algonomy, Klaviyo, and segment.io enhance and refine our email marketing initiatives.
EDUCATION
BrainStation
Product Management Certificate
George Brown College
Marketing Certificate
Durham College
Graphic Design Diploma
ABOUT CHRISTINE BÉLANGER-BABA
The blimp represents perspective, adaptability, and elevation — three themes that have defined my journey in marketing. With over 12 years of experience in storytelling, brand strategy, and lifecycle email marketing, I’ve built a career on seeing the big picture while executing the details that move the needle. I use altitude to understand complex customer journeys, adaptability to respond to changing business needs, and elevation to deliver campaigns that truly resonate. In my current role, I build email automation and lifecycle initiatives — building data-driven flows, collaborating across teams, and launching dynamic, personalized experiences. Whether integrating new tech, crafting segmentation strategies, or optimizing performance, I bring clarity to complexity and heart to every message. From global e-commerce platforms to mission-driven organizations, I’ve helped brands connect more meaningfully through email and CRM. I thrive in cross-functional environments and love turning insights into campaigns that convert. When I’m not shaping journeys behind the screen, I’m usually off exploring them — finding stories and fresh perspective around the world.
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