Christine Bailey
- Role
- North America Head of Marketing at Thoughtworks
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Christine Bailey
I am a strategic marketer and global leader with a passion for pioneering change and…
Experience
North America Head of Marketing
Feb 2021 — Present
Partner with business leadership, sales, recruitment, and marketing teams to design and deliver integrated marketing strategies to achieve business goals. Responsible for developing marketing, content and channel strategies, delivering end-to-end campaigns, measuring outcomes and tracking performance across paid, earned and owned channels to reach and engage all audience segments including clients, candidates, our people, influencers and ecosystem partners. Lead and develop a dynamic team to improve the craft of each individual and the marketing team overall.
Education
Miami University
Bachelor of Science - BS, Business Administration (Marketing Major)
Skills
- Budgets
- Customer Relationship Management (Crm)
- Online Marketing
- Team Leadership
- Crm
- Leadership
- Marketing
- Integrated Marketing
- Market Research
- Analytics
- Business Strategy
- Global Marketing
- Analysis
- Management Consulting
- Marketing Communications
- Segmentation
- Program Management
- Strategic Planning
- Recruiting
- Lead Generation
- B2b Marketing
- Strategy
- Advertising
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing Management
- Competitive Analysis
- Employer Branding
- Digital Marketing
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