Christine May

About Christine May

Growth happens where strategy, data, and creativity meet.I’m a strategic marketing leader with 15+ years of experience turning data into decisions and ideas into measurable results. My expertise spans client acquisition, digital journeys, and global go-to-market strategy, with a track record of driving sustainable growth across B2B and B2C markets.Passionate about blending creativity with analytics, I focus on optimizing every stage of the funnel while leading teams that innovate, collaborate, and deliver impact. My goal is simple: connect the right people to the right experiences—and make every interaction count.

Experience

1. Director of Client Acquisition Marketing

   Carson Group

   Aug 2023 — Present · Omaha, NE, US

   Responsible for defining and helping execute all marketing activity related to Carson Group’s lead generation program. Oversee all lead acquisition efforts across channels (i.e, search, social, affiliates, aggregators, digital display, website, email, etc.), as well as ideates and optimizes experiences to improve conversion once leads enter the funnel. Accountable for the strategic ideation and definition of the program’s marketing activities, coordinating across channels and content sources to align resources, establish measurement criteria, and deploy campaigns that achieve defined program outcomes.

Education

• University of Delaware

  Bachelor of Science (B.S.), Computer Science

  2001 — 2005

• Temple University

  Master of Science (M.S.), Digital Innovation in Marketing

  2017 — 2018