Christine Vagues

About Christine Vagues

Global growth architect in performance marketing and product strategy — delivering $16M+ in savings, optimizing $36M+ budgets, and leading paid media across 240+ international markets. As a Sr. Product Marketing Manager at Amazon, I design and scale digital strategies that unlock business value across regions including AMS, EMEA, LATAM, Japan, and the Philippines. From pioneering adoption of AI-driven models like the Marketing Mix Modeling to automating and in-housing paid search systems, I specialize in aligning marketing operations with enterprise KPIs. My work has directly resulted in-$16M+ cost savings through AI-powered optimization across 240+ Global markets - 80% lift in conversion rates by in-housing paid media in Mexico - Execution of the first branded search incrementality test, evolving from channel-level to tactic-specific precision - Reduction of operational errors by 70% via data pipeline restructuring - 43% reduction in paid search spend while maintaining Conversion KPIs With a proven track record of influencing Directors and VP stakeholders, my strength lies in bridging marketing vision with data science execution — at scale. Currently focused on building resilient, automated marketing systems that drive performance, efficiency, and growth. Let’s connect if you\'re leading transformation at the intersection of marketing, analytics, and tech enablement.

Experience

1. Sr Product Marketing Manager

   Amazon

   Mar 2024 — Present · San Francisco, CA, US

Education

• Christ University, Bangalore

  Puc, Commerce

  2007 — 2009

• Christ University, Bangalore

  Bachelor of business management, Commerce

  2009 — 2012

Skills

• Search Engine Marketing (Sem)
• Small Business
• Microsoft Office
• Business Analysis
• Ad Hoc Reporting
• Strategic Planning
• Management
• Online Advertising
• Business Development
• Analytical Skills
• Business Process Improvement
• Research
• Native Advertising
• Search Engine Optimization (SEO)
• Project Management
• Customer Service
• Gemini
• Start-Ups
• Analytics
• Operations Management
• Comscore
• Business Strategy
• Ad Optimization
• Bing Ads
• Business Planning
• Social Media Marketing
• Public Speaking
• Team Management
• Entrepreneurship
• Ad Targeting
• Online Marketing
• Market Research
• Microsoft Excel