Christine Soumah

Pr & Influence @Pandora

Ville de Paris, FR

Plan and execute the roll-out of the PR and Influence roadmap, to support key business objectives and ensure brand consistency • Land the global PR & Influence guidelines, adapting them to the market and enriching them, to ensure optimal local execution • Coordinate the work with the local PR & Influence agency, to ensure strategic alignment towards brand objectives, rigorous execution and meeting deadlines • Lead the relationship and activities roadmap with the brand’s ambassadors’ crew • Contribute to organise press events for new collections or specific brand needs • Supervise specific influencer marketing operations and activities with journalists and key opinion leaders in collaboration with the agency and other departments • Collaborate with Paid Media team to drive special branding operations • Always look for new opportunities to increase the brand\'s visibility and image • Develop the reporting on Media & Influence activities, focusing on key insights, learnings and recommendation for upcoming activities, using several platforms • Keep up to date with the latest fashion PR, branding, marketing and consulting trends and technologies. Up to date with fashion industry business and news

Lycée Edmond Rostand

Baccalauréat, Economiques et Social

Sup de Pub

Master's degree, Communication et stratégie des marques

ETS

BTS, Communication, général

Sup de Pub

Master 2 (M2), Sport marketing, brand & events

CFPJ

Chargée de communication et Relation presse

Université Sorbonne Nouvelle

Licence, Sciences du langage/ Communication