Christine Rusk

About Christine Rusk

Director of Sales, Large Enterprise (Southwest)| Mission-Command Leader | People & PerformanceI’m a sales leader who leads from the front and believes great outcomes start with trust, accountability, loyalty, and showing up as our best every day. After 14+ years growing up in leadership at Lumen, I’m returning to lead the AZ/NV/NM Large Enterprise team—focused on building high-performing teams, unlocking whitespace, and delivering measurable customer outcomes across Retail, Financial Services, Healthcare, Manufacturing, and more.My style is “mission command”: set clear intent, empower decision-making closest to the customer, inspect outcomes, and remove blockers fast. I’m at my best when I’m in the field with sellers, partners, and customers—coaching real deals, clarifying strategy, and moving from idea to execution.I’m guided by my Gallup strengths—Individualization, Strategic, Learner, Includer, Self-Assurance—which means I meet people where they are, tailor the plan to their strengths, and build the path with them. As a National Outdoor Leadership School alum, I carry a calm bias for action, a love of teamwork, and a “never quit—especially when it’s toughest” mindset.What I DeliverEnterprise Sales Leadership: Build, coach, and scale teams to exceed revenue & margin goalsTerritory Growth: Turn whitespace into opportunity through consultative selling & partnershipsPartner Acceleration: Drive sell-with/sell-through motions with technology & ecosystem partnersOperating Rhythm: Precision forecasting, MEDDICC discipline, and 30-60-90 coaching that lifts win ratesFrontline Execution: Lead from the front; celebrate people; hold the bar highSelected OutcomesBuilt & led a $100M+ strategic sales division; exceeded plan by 637% via GTM innovation & disciplined forecastingDirected $260M territory strategy; launched whitespace & account growth frameworks that scaled nationallyClosed $30M–$60M+ enterprise deals; deepened executive relationships and long-term account valueTurned underperforming segments into high-output growth zones with 29% YoY revenue liftLaunched & scaled Lumen’s enterprise vertical GTM across regulated industriesI thrive where vision meets execution—and where teams, partners, and clients push each other to the next level. c••••••••@lumen.com |(20••••••19

Experience

1. Director of Sales, Large Enterprise

   Lumen Technologies

   Oct 2025 — Present · Albuquerque, NM, US

   Leading the AZ/NM/NV Large Enterprise business to deliver new revenue and margin growth while building a high-performing sales organization aligned to Lumen’s vision and values. I set clear intent, hire and develop great talent, and run an accountable operating rhythm—so teams can move fast, win bigger, and serve customers better.What I ownStrategic account plans for major enterprises; expansion and whitespace development with ecosystem partnersTeam leadership: hiring, coaching, goal setting, delegation, accountability, and empowermentForecast accuracy and pipeline discipline; detailed financial plans and territory managementSector strategies, hiring plans, compensation alignment, and certification/enablement for sellersExpense governance and productivity initiatives to improve efficiency and scale what worksSales process ownership (opportunity/forecast management, territory & module management) and customer training programsHow success is measuredNet new and expansion revenue, margin growth, forecast accuracy, win rate, sales productivity, and customer value delivery across the region.

Skills

• Call Centers
• Business Development
• Sales
• Vmware
• Management
• Unified Communications
• Key Account Relationship Management
• Strategic Planning & Enablement ▪ Team Building & Direction ▪ Infrastructure Des
• Direct Sales
• Network Design
• Strategic Selling
• Salesforce.com
• Routers
• Broadband
• Switches
• Consultative Selling Style
• Relationship Management
• Telecommunications
• Voip
• Data Center
• Account Management
• Security
• Enterprise Software
• Business Continuity Planning
• Sales Management
• Selling
• Cloud Computing
• Networking
• Telephony
• IT Solutions
• Mpls
• Disaster Recovery
• Key Account Management
• Network Architecture
• Sales Operations
• Professional Services
• Vendor Management
• Dwdm
• Active Directory
• Wan