Christine Pernula

About Christine Pernula

An experienced senior marketing program manager with more than twenty years of partner, channel, and cloud technology marketing experience. Demonstrated ability to create, plan, execute, measure, and optimize campaigns and budgets. Broad experience working with all levels of internal and partner management to build positive, trusting relationships. Passionate about collaboration and developing strong relationships to drive results. I always approach my work with a high degree of intellectual curiosity. My core competencies include co-marketing, marketing programs, marketing campaigns, and partner relations. I have developed and launched co-marketing campaigns and programs for some of the top, award-winning ISV partners in the Microsoft eco-system and other market-leading software publishers.

Experience

1. Senior Marketing Program Manager (Remote)

   Allytics

   Nov 2015 — Present

   Partner with clients to project manage all workstreams for partner programs and marketing projects. Develop marketing collateral and assets to promote programs, products, and solutions. Key Accomplishments: • Project manage the creation of social marketing assets and work with clients to develop campaign execution plans and targeting. • Work with client to develop lead generation plan to drive engagement through the funnel stages to opportunity pipeline. One campaign resulted in a million-dollar sale within six months.• Consult with a rapidly growing Endpoint Management and Security Platform company to develop nine sets of co-brandable campaign assets and a campaign guide for their new partner program. • Assist in the development and launch of a Microsoft ISV Partner Program. Manage partner registrations and communications. Work with the Microsoft team to develop the workflow process, registration site, communications templates, and schedule and moderate monthly Office Hours for the partners and engineering. • Project-managed a Microsoft Azure certification program. Process all incoming partner applications and assist with the development of a CRM system. Maintain opportunity statuses in CRM and respond to internal and external inquiries.• Developed and delivered product collateral set; datasheets, customer briefs, battlecards, presentation decks, and FAQs. Core Skills• Integrated Marketing Programs• Marketing Campaign Execution• Partner Relations• Budget Management• Sales Enablement• Management of cross-functional teams