Christine McGovern
Sales & Marketing Executive | Data-Driven Media | Data as a Service | Advanced TV | Programmatic | Media Measurement | AdTech Partnerships | Agency Sales | Commercial Strategy | ex P&G
- Role
- SVP, Business Development at Abcs Insights
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Christine McGovern
Highly accomplished and results-driven leader with multifaceted experience in digital media & data sales, as well as P&G brand management. Proven track record of success in hitting quota, leading teams, and securing multi-million-dollar enterprise deals with major CPG clients, media agencies and strategic AdTech partners. Unique expertise to think strategically and engage senior leaders, while also comfortable working through the technical and tactical details to execute with excellence. Through hunting, consultative-selling, and relationship-building at key industry events, established Catalina with media agencies and AdTech partners, including CDO, CTO, CMO, SVP/VPs. Paved the way and launched responsive media, shopper marketing and Catalina Data as a Service solutions (audiences, data licensing & sales lift measurement), helping partners leverage first- & third-party data to drive and measure media performance. Crafted sales positioning for Catalina’s CTV solution, winning the 2022 AdExchanger “Best Data-Driven TV” Award and delivering the highest CTV revenue in the company.
Experience
SVP, Business Development
Jan 2024 — Present · Cincinnati, OH, US
Leading Buy-Side and OOH Sales. ABCS Insights offers holistic full funnel measurement (Audience Effects, Brand Lift, Consideration / Foot Traffic & Sales Lift) across all screens.
Education
University of Cincinnati
Bachelor’s Degree
University of Cincinnati College of Business
MBA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.