Christine McCallick
Manager, Paid Social Performance Media @Publicis Media
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WORK HISTORY
Manager, Paid Social Performance Media @Publicis Media
Seattle, WA, US
EDUCATION
WSU - Edward R. Murrow College of Communication
Bachelor's degree, Communication Technology
WSU - Edward R. Murrow College of Communication
Bachelor's degree, Advertising
ABOUT CHRISTINE MCCALLICK
My Current Role: I hold a client-facing role at Spark Foundry within Publicis Media managing Paid Social campaigns for client brands Blue Diamond Almonds / Almond Breeze Almondmilk and Thermacell Mosquito Repellent - all are new business acquisitions for Spark. My typical responsibilities include planning and presenting yearly media plans, managing our social team, campaign activation across all social media platforms, budget management, pacing optimizations, billing, reporting, creative optimizations, and providing regular insights and optimization recommendations that ultimately move campaign performance towards supporting the clients\' business goals. I am currently residing in Seattle, WA, where I am part of my in-office event planning committee, planning monthly office events for Spark employees. My past clients include Dole Sunshine Company, Bosch Home Appliances, and Thermador Luxury Home Appliances.Education and Training: I have a bachelor\'s degree in Strategic Communications & Advertising from Washington State University, focused in cross-channel media planning, buying, and analysis. I have completed various training since working for Publicis in managing Performance Media, inclusive of SEM and Paid Social skills. I am certified in media buying across Google, Meta, and Pinterest. I have also completed the Advertising Essentials Badge on Pinterest, and multiple media buying skills assessments across TikTok. I am a certified team leader via Publicis Media management Kickstart program and have completed Publicis Functional Expertise and Industry Essentials badges for Paid Social and SEM. Platforms and technology: Ads Managers - Meta Ads Manager (Certified Media Buying Professional), Twitter Ads, Tiktok Ads Manager, Pinterest Ads Manager (Pinterest Certified Meda Buyer and Ad Essentials Badge complete), Reddit Ads, LinkedIn Advertising, Google Ads (Google Ads Certified), Google Ads Editor, Microsoft Ads, Microsoft Ads Editor, and SA360.Billing systems - Prisma / MediaOceanOther - MRI Simmons, Mintel, Neilsen, Adobe Photoshop, Adobe Illustrator, Canva, Datorama, Kantar Media, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Asana, AI, Generative AI
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