Christine Mueller
- Role
- Marketing Strategist Brand & Integrated Marketing at Thrivent
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Christine Mueller
I\'m a digital marketing strategist and social media manager with 20+ years of experience…
Experience
Marketing Strategist Brand & Integrated Marketing
Apr 2018 — Present
Promoted to lead social media marketing strategy, content calendar, distribution & amplification for enterprise and field. • Distill information into brand frameworks, audience personas, verbal & visual guidelines for social. • Develop technology enablement for campaigns across Meta Facebook & Instagram, LinkedIn. • Deliver proven marketing & client campaigns with an engagement rate (ER) of 3.5% benchmark. • Collaborate with internal stakeholders: brand, digital marketing, membership marketing, email marketing, PR, legal and compliance. • Evaluate, interpret & analyze data for performance metrics & report monthly impact on goals & KPIs. • Lead a team of in-house brand designers, writers & external agencies for content development. • Identify, test, measure, implement integrated brand marketing content and campaigns end-to-end. • Lead social media governance and policy to protect Thrivent\'s brand reputation & online communities. • Lead community management & employee advocacy program with employer brand personnel. • Support executive social with brand marketing consultation and best practices.
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