Christine MacKrell

About Christine MacKrell

I am passionate about helping institutions of higher education improve their classroom experience and to use data to drive decision making. With over 25 years of experience in the higher education industry, I have a proven track record of managing a portfolio of products worth $2 million-$20 million, maintaining existing client base, and securing new business opportunities.I bring a wealth of expertise and skills in sales, customer relationship management, account management, quota attainment, strategic planning, presentations, and business development. Some of my career highlights include increasing revenue by $10+ million over base, launching new assessments and securing large adoptions, hosting nationwide events to educate the market, and receiving multiple awards for sales excellence and leadership. I am always eager to learn new technologies and leverage them to create value for my clients and my company. I believe that education changes your path and I am committed to making a positive impact on learners\' lives.CAREER HIGHLIGHTS Consistent goal achiever, increasing revenue $10+ million over base Managed $35K yearly travel and expense budget Utilized SaaS suite to drive retention and monetize business Established new general education outcomes assessment & secured 165 new adoptions Launched new, non-cognitive assessment and secured largest adoption, company-wide, representing$25K/ year of new business revenue with subsequent year renewals Successfully hosted nationwide “lunch and learns” to establish new assessments and educate market Secured a $100K psychology adoption utilizing unique SaaS propositionAWARDS Technology Sales Specialist – Rookie of the Year – Pearson – award given to specialist with the highestpercentage of goal achieved over 100%#1 District for Custom Sales – recipient – 3 consecutive years #1 District in North Eastern Region – highest percentage of goal attained out of 6 districts Leadership Council – award recognizing performance over time Circle of Excellence – Pitney Bowes, Inc. – award granted to top 20 sales representatives with the highestpercentage of quota achieved (118%)

Experience

1. Saas Business Development Executive - Higher Education

   Vevox

   Apr 2024 — Present

   Working with colleges and universities throughout the United States to establish and grow Vevox - the world\'s top rated Student Response System. We are on a mission to help make your classes unmissable!

Education

• Widener University

  Bachelor of Science; School of Business Administration, Business Administration; Marketing; Program

  1997

• Saint Joseph's University

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

Skills

• Academic Publishing
• New Business Development
• Sales
• Sales Process
• Crm
• Sales Operations
• Sales Management
• Account Management
• Strategy
• Strategic Planning
• Marketing Strategy