Christine B.
Director of Marketing | Growth Marketing, Advanced Digital Strategy | B2B, B2C, B2B2C
- Role
- Marketing Director at Novanta Inc.
- Location
- Manchester, NH, US
- LinkedIn followers
- 500 followers
About Christine B.
As Director of Marketing at Novanta Precision Manufacturing, I help turn complex laser…
Experience
Marketing Director
Jun 2024 — Present · MA, US
Increased lead generation by 160% through the development of segmented, persona-driven campaigns tailored to key verticals in Robotics & Automation in the first year. Optimized lead management processes, improving lead quality and conversion rates by streamlining routing, scoring, and follow-up workflows across marketing and sales teams.Lead a successful brand transition to a branded house, unifying multiple product lines under a cohesive identity to strengthen market presence and simplify customer engagement.Manage brand and marketing integration for multiple mergers and acquisitions, ensuring seamless transitions, consistent messaging, and accelerated go-to-market alignment.Direct a high-performing marketing team, fostering a culture of collaboration, accountability, and continuous improvement to exceed campaign and pipeline goals.Lead successful product launches, aligning cross-functional teams and go-to-market strategies to drive adoption, accelerate revenue, and strengthen brand positioning in key industrial markets.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.