Christine M.

About Christine M.

Strategic Business Development Professional | Fresh Produce & Agri-Business | Operations & Inventory ManagementDynamic business development leader with deep roots in the produce and agriculture industry. Has grown career from frontline roles working hand in hand with farmers and water supply companies to multiple progressive promotions, now overseeing strategic initiatives at the highest levels of agricultural distributorship. Known for driving growth, building strategic partnerships, and optimizing supply chain operations in the produce and food service sectors. Extensive experience collaborating with major retailers, wholesalers, and food service distributors like Sysco, US Foods, and Walmart. Skilled in contract negotiation, market analysis, and implementing scalable operational strategies in high-pressure, start-up, and corporate environments. Proven track record of managing multimillion-dollar accounts, including PFG and Sprouts, creating efficient systems from the ground up, and fostering long-term client relationships to drive sustainable growth.ExpertiseStrategic Business Development | Supply Chain Optimization | Produce Procurement & Sales | Contract Negotiation | Start-Up Operations | Food Service Industry Expertise | Customer Relationship Management | Pricing Strategy | Logistics & Transportation Coordination | USDA Compliance | Vendor Relations | Market Analysis | Team Leadership | Microsoft Excel, Famous, iTrade, Produce Pro | Trade Show Engagement

Experience

1. Director of Business Development

   Vision Global Group

   Jan 2020 — Present

   Develop and execute a comprehensive business development strategy for the distribution of international produce across the United States, driving market penetration and positioning the company for sustainable growth in a highly competitive industry. Report directly to the owner, providing strategic insights and shaping long-term sell-in strategies for a start-up aiming to establish significant market share. Cultivate and manage long-term B2B relationships with retailers, supermarkets, food service companies, and other key partners, ensuring alignment with their needs and business goals. Represent the company at trade shows and industry events, enhancing brand visibility, fostering strategic connections, and staying informed on emerging trends. Conduct in-depth market research and competitive analysis, develop dynamic pricing strategies, and adapt the business plan in response to evolving industry conditions and market demands.• Have grown book of business from conception to multiple six figures annually in a start-up environment. • Orchestrated a large-scale top tier food service contract in less than seven months in role. • Highly skilled at managing market volatility, fluctuating inventory levels, and pivoting business decisions based on demand or needs of the business. • Collaborate to build effective strategies and contracts in the industry including spot market sales across Foodservice, Retail, and Wholesale.