Christine Loof
Global Lead Consumer Insights @HelloFresh
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WORK HISTORY
Global Lead Consumer Insights @HelloFresh
Berlin, DE
EDUCATION
University of Adelaide
Management & Marketing
Humboldt-Universität zu Berlin
Bachelor of Science (B.Sc.), Business Administration
University of Havana
International Summer School in Economics and Management
Freie Universität Berlin
Master of Science (M.Sc.), Management & Marketing
University of Duisburg-Essen
Bachelor of Arts (B.A.), Culture & Economics
SKILLS
ABOUT CHRISTINE LOOF
Seasoned professional in the insights industry with extensive experience in quantitative research and brand analysis known to drive brand development in fast-paced, digital industriesCurrently serving as the Global Lead Consumer Insights at HelloFresh with proven track record of driving insightful research initiatives and successfully evolving performance evaluation and brand trackingExcelled as Lead of Brand Research at Zalando SE, implementing key research methodologies to enhance brand perception, significantly contributing to global and local brand and marketing strategiesExpertise in leveraging data to inform business decisions around marketing communication, markets entries and product innovation by enhancing the understanding of consumer needs
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