Christine K.
Director of Brand & Media @ Cuisinart
- Role
- Director of Brand & Media at Cuisinart
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Christine K.
Experienced in brand marketing and direct response, spanning both online and offline channels. Lead IAT and IMP.Core competencies include developing brand strategies and DTC, building CRM and improving UX with a proven track record of exceeding goals Y/Y. Team lead and mentor across all acumens of digital advertising (B2C/B2B).
Experience
Director of Brand & Media
Nov 2022 — Present · Stamford, CT, US
Drive brand growth, equity and market share across owned, earned and paid media- Oversee full media planning: TV/CTV programmatic (video & online radio), social, influencer, UGC, sponsored content, & email/SMS- Successfully launched,\"A Work of Cuisinart\" brand campaign with Fallon - Scaled DTC business +225% in <5 years driving strong ROAS, beta partner for Facebook Commerce Manager- Lead PR & comms, securing press coverage and editorial placements in top pubs- Manage IAT across 10+ agency teams- Drive new product launches via IMP, boosting POS at top retailers: Amazon, Costco, Target, and Walmart - Partner with sales on specialty retail coop, leveraging 1st party data efficiently (i.e. bridal/registry)- Led global rebrand and replatform; CMS transition from Optimizely to SFCC B2C ecommerce- Launched brand ambassador and UGC campaigns to drive social engagement- Managed insights team, including monthly Circana/Stackline market share and FP & A reporting to inform brand strategy
Education
SUNY Oneonta
Bachelor of Science - BS
Columbia Business School
CMO Academy
2017
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