Christine Jarvis Cole

About Christine Jarvis Cole

Accomplished marketing and business and process improvement management executive with extensive experience providing organizational leadership and direction to drive the achievement of marketing, process improvement and key business-related goals and objectives. Unique in the ability to combine strategy and execution with overall business intelligence and developing and implementing business solutions that positively impact the customer experience and the organization’s bottom line. Skilled at building and maintaining strong, long-term relationships with both internal and external business partners and stakeholder to build alignment with organizational business initiatives. Recognized for the ability to deliver impactful results while leading in fast-paced, dynamic business environments.Areas of Expertise Include:Business Solutions - Organizational Leadership - Change ManagementBusiness Process Improvement - Strategic Business PartnershipsTalent Acquisition & Management - Customer Experience & LoyaltyStrategic Planning & Execution - Product Development & LaunchCross-Functional Team Leadership - Knowledge Management SystemsProgram Management - Marketing Strategy - Change ManagementProject Management

Experience

1. Marketing Operations Executive

   CSAA Insurance Group

   Mar 2019 — Present · Scottsdale, AZ, US

   Lead the Marketing operations and deployment center of excellence which supports thebusiness objective of delivering exceptional marketing, customer engagement and direct sales- Responsible for the flawless execution of all marketing programs, spanning multiplechannels including direct marketing, web and digital as well as working with partner andinternal call centers- Accountable for developing new channels as business support is required e.g, outbound calling, mobile, SMS - Lead marketing program execution, including vendor sourcing and management, driving bothcost and process efficiency across programs- Review processes and consistently enhance them to insure best in class delivery, oversee and manage vendors, evaluation of new technology and interface with Partner Clubs and internal clients- Oversee a team to provide customer experience, engagement and marketing expertise in program execution including, but not limited to campaign set up, processing, production, budgeting, campaign performance tracking and reporting- Work across the organization to share best practices- Oversee a budget of $8-10MM.

Education

• California State University-Sacramento

  BS, Business, Communications

Skills

• Product Launches
• Property & Casualty Insurance
• Performance Management
• Call Center
• Business Analytics and Reporting
• Loyalty Programs
• Leadership
• Market Planning
• Project Management
• Website Development and Managment
• Sales
• Selling Skills
• Management
• Team Building
• Product Launch
• Partner Programs
• Coaching Methodology
• Budget Management
• Public Relations
• Internal Communications
• Sales Training Programs
• Sales Operations
• Customer Service
• Process Improvement
• Customer Journey Mapping
• Marketing
• End to End Delivery (Ideation to Maintenance)
• Knowledge Management
• Technology Marketing
• Marketing Communications
• Field Marketing
• Sales Tools and Programs (B2b and B2c)
• Operational Models
• Program Management
• Branding and Positioning
• Marketing Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Business Process
• Channel