Christine Hoguet
- Role
- Cpg Marketing Manager at Panera Bread
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Christine Hoguet
Passionate marketing and brand manager with experience in new product launches…
Experience
Cpg Marketing Manager
Jul 2018 — Present · Newton, MA
Marketing management and business analysis support for Panera Bread\'s CPG business, across 5+ grocery categories, including refrigerated Soups and Mac & Cheese, refrigerated Salad Dressings, Sliced Bread and Coffee including:\\\\n\\\\n- spearheading monthly e-mail marketing campaigns to ~5MM MyPanera members to raise awareness and drive trial of CPG product offerings\\\\n- analyzing e-mail campaigns and coupon redemption data to continuously improve performance and business results\\\\n- conducting in-depth retailer performance analysis with IRI data for sell-in and assortment optimization, resulting in incremental shelf-space gained at major grocery chains\\\\n- leading the creation of impactful marketing collateral and digital advertising assets for campaigns across various platforms and marketing tools (e.g, Ibotta, retailer newsletters.)\\\\n- managing web development agency relationship and overseeing successful re-skin of panerathome.com website\\\\n- building the business case and gaining buy-in from business partners for improved, more impactful product locator tool; led implementation process start to finish with new vendor and web agency\\\\n- working cross-functionally to support ad-hoc projects to reach business objectives\\\\n\\\\n- from Nov. 2019 - July 2021, Category Lead for CPG coffee business, working with licensed business partner and cross-functionally to develop aggressive plan for business growth, including packaging refresh, distribution growth across various channels and leveraging velocity drivers\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
inlingua School of Languages
Certificate in Foreign Language Correspondence in English, German, and Spanish, Business Studies and Business Translation
2006 — 2007
Boston College Carroll School of Management
Master of Business Administration (MBA), Product and Brand Management
2014 — 2016
Case Western Reserve University
B.A., International Studies; Anthropology
2009 — 2012
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