Christine Hershberg
Head of Business Development & Growth Strategy @Qvc Group
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WORK HISTORY
Head of Business Development & Growth Strategy @Qvc Group
Philadelphia, PA, US
Own enterprise-wide partnership and ecosystem strategy with a mandate to identify, design, and scale new revenue opportunities aligned to QVC’s omnichannel evolution- Lead zero-to-one development of partner-led growth initiatives, including sourcing, negotiating, and operationalizing high-impact partnerships across technology, content, and commerce- Design and implement new business models and monetization frameworks, enabling faster experimentation, pilot execution, and scalable revenue growth- Serve as a strategic partner to executive leadership, translating market trends, platform opportunities, and capability gaps into executable growth initiatives- Operate cross-functionally at a senior leadership level across Growth, Tech, Marketing, Legal, Finance, and Operations to ensure partnerships move from strategy to execution without friction- Establish structured deal frameworks, performance metrics, and governance models to ensure accountability, scalability, and long-term value creation.
EDUCATION
Penn State University
BA, Journalism
ABOUT CHRISTINE HERSHBERG
Strategic business development and operations leader with 20+ years of experience in SaaS, commerce, and digital media. I’ve launched new platforms, structured and scaled external partnerships, and built agile teams that unlock growth.At QVC Group, I led the launch of sune, a new video commerce app, building it from idea to execution while leading cross-functional strategy and monetization efforts. I’ve advised executive teams on partner strategies, helped shape product roadmaps based on external insights, and negotiated high-stakes collaborations that delivered measurable results.Comfortable operating in startup and enterprise environments, I bring deep experience in building business models, operationalizing growth strategies, and navigating ambiguity with clarity and influence.
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