Christine Grand

Vice President, Marketing Operations and Customer Experience @Cepheid

Charlotte, NC, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2021 — Present

Vice President, Marketing Operations and Customer Experience @Cepheid

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San Francisco, CA, US

Build and Champion Customer Experience discipline, manage digital self-serve experiences (customer portal, e-commerce, digital support), and enhance MarTech operations (Digital Asset Management, AI pilots).Previous Role: Senior Director, Customer Experience & Insights

EDUCATION

N/A

Duke University

BA, Public Policy Studies, Markets & Management

N/A

Northwestern University - Kellogg School of Management

Master of Business Administration - MBA, Marketing, Finance

SKILLS

Integrated MarketingDigital StrategyStrategyBusiness DevelopmentManagementStrategic PlanningGlobal MarketingDigital MarketingMobile MarketingDigital MediaSocial Media MarketingOnline MarketingMarket ResearchMarketing CommunicationsDirect MarketingBrand DevelopmentOnline AdvertisingAccount ManagementMarketing StrategyInteractive MarketingAdvertisingMedia PlanningWeb AnalyticsEmail MarketingRelationship MarketingCompetitive AnalysisMedia BuyingMarketing ResearchE-CommerceSemMarketing ManagementBrand ArchitectureCreative StrategyCustomer InsightAnalytics

ABOUT CHRISTINE GRAND

Marketing Executive with experience in both corporate and agency roles for technology, healthcare, consumer, automotive, and sports brands - Danaher, Cepheid, PayPal, Audi, Ford, J&J, Pepsi, and the NBA.Strategic, creative, and analytical marketing professional skilled at developing and implementing strategies for innovative brands at the forefront of global markets. Proven track record of building and leading high-performing teams in fast-paced, entrepreneurial environments. Unique experience working in both the U.S. and China. Passion for translating insights and data into customer and business value. Specialties: • Executive Management • Customer Experience• Global and International Marketing • Go to Market• Digital Marketing • Growth Strategies • Team Leadership • Customer Acquisition and Retention • Brand BuildingBA, Duke UniversityMBA, Kellogg School of Management, Northwestern University

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Christine Grand — Vice President, Marketing Operations and Customer Experience at Cepheid in Charlotte, NC, US | Unifers