Christine Diani
Market Research Life Sciences - Senior Director, Client Services at Konovo (formerly InCrowd, Inc.)
- Role
- Senior Director of Insights, Client Services - Team Lead at Incrowd (now Konovo) at Konovo
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Christine Diani
Experienced market research professional across quantitative and qualitative methodologies; concentrated in tracking and custom quantitative research across multiple methodologies including web, phone, mail and multi-mode, focus groups, and one-on-one interviews Expertise with advanced analytical studies including customer satisfaction/customer experience and Net Promoter Score (NPS) with the use of modeling and key driver/outcome analysis, loyalty, and brand awareness/competitive landscape analysis Client services director and account manager responsible for managing all phases of research, including business development/sales, methodology, questionnaire development, sampling, data collection, fielding and logistics, and financial performance of projects to ensure profitability and company marginPassionate about providing actionable research insights and data visualization with story to clients in healthcare, insurer and pharmaceutical industries
Experience
Senior Director of Insights, Client Services - Team Lead at Incrowd (now Konovo)
Mar 2023 — Present
Client services account manager - specializing in micro survey primary research and on-demand technology to deliver custom reports with actionable insights for life sciences clients. Market research director and team lead.
Education
Willamette University MBA
MBA, Marketing/International Business
St. Lawrence University
Bachelor of Arts (BA), Major: Economics and Environmental Studies Minor: Psychology
Skills
- Survey Design
- Crm
- Consumer Behaviour
- Customer Experience
- Analytical Skills
- Advertising Research
- Qualitative Research
- Quantitative Research
- Analysis
- Marketing Research
- Focus Groups
- Questionnaire Design
- Segmentation
- Primary Research
- Market Research
- Customer Insight
- Competitive Intelligence
- Survey Research
- Analytics
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