Christine Davis Clay

Senior Director, Brand Strategy and System Marketing @Scripps Health

San Diego, CA, US

Define and execute organizational brand strategy and strategic marketing plans for healthcare system that includes 5 hospital campuses and 29 outpatient facilities serving 700K patients annually through affiliated physicians. Oversee 4 direct reports and manage $3M to $5M annual budget.> Led brand strategy to incorporate Scripps-acquired hospital brands and drove positioning as top quality healthcare provider in highly competitive San Diego market.> Established singular identity, unified culture, and consistent brand and message for Scripps.> Co-launched and led co-branded marketing efforts with health plan corporate partners for custom network products, including Cigna, Blue Shield, and SCAN.> Served on strategic, high-level joint operating committees for Cigna Scripps Select and Blue Shield Trio.> Delivered real-time insight into effectiveness of marketing efforts by championing CRM and marketing automation solutions through Evariant and Salesforce, enabling tracking and nurturing of leads.> Created Scripps MD Anderson Cancer Center as a brand in San Diego upon establishment of partnership between Scripps and MD Anderson Cancer Center (MDACC), the global leader in cancer research and treatment.> Directed team that created and implemented market research functions, including build out of Scripps Listens patient community that directly engages patients and donors and solicits opinions.> Spearheaded initiative that aligned Scripps Health Foundation’s fundraising goals with organization’s marketing and branding efforts to create cohesive journey from patient to donor.> Built Scripps’ marketing department and established creative and market outreach teams responsible for advertising, collateral development, marketing services, market outreach, and events management.> Earned prestigious Scripps’ Leadership Award for successful launch of Creative Services Group.

C.W. Post College of Long Island University

Master of Science - MS, Education

Mary Washington College

Bachelor of Arts - BA, Psychology