Christine Cersosimo
Sr. CRM Manager
- Role
- Senior Manager, Crm at Forbes Advisor
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Christine Cersosimo
Lifecycle marketing leader with 10+ years of experience driving growth through email…
Experience
Senior Manager, Crm
Nov 2022 — Present · Charlotte, NC, US
Lead end-to-end CRM strategy, building lifecycle marketing programs that drive engagement, retention, and measurable business outcomes.• Oversee martech optimization and automation of omnichannel campaigns, enhancing segmentation and personalization.• Partner cross-functionally with GMs, Product, IT, and Data Science to integrate CRM strategy into broader digital ecosystem.• Deliver test-and-learn programs through A/B, UAT, and beta testing to enhance campaign performance.• Manage team execution, ensuring on-time, on-budget delivery of initiatives aligned to growth goals for Insurance, Financial Services and SMB verticals.
Education
University of Pittsburgh - Joseph M. Katz Graduate School of Business
Master of Business Administration - MBA
La Roche College
Bachelor of Science - BS
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