Christine Cao
Talent Buyer Promoter at Live Nation & Co-chair of Culture at Asian Nation @Live Nation Entertainment
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WORK HISTORY
Talent Buyer Promoter at Live Nation & Co-chair of Culture at Asian Nation @Live Nation Entertainment
Beverly Hills, CA, US
Identify, negotiate, book, and execute live events at The Wiltern, Hollywood Palladium, YouTube Theater, Greek Theatre and beyond with goals to achieve objective and key results (OKRs) as a company- Develop strategic partnerships and intellectual property with CAA, Goldhouse, Spotify, OTW, and Veeps- Lead and manage the Line of Business for venues in California. Approve show offers, deal terms, and revenue- Maintain venue calendars, meet or exceed annual goals, and liaise protocol and corporate updates- Define KPI and metrics via budgets, forecasting, show counts, contribution margin and pro forma. Experience using Tableau- FY2022 to FY2019:+12.2% improvement in contribution margin (CM) and +20.9% show count compared to pre-pandemic levels. 2023 projections show +28% CM and +23% show count improvement YoY- Draft business plans for tours globally that assess risk and incorporate data analytics for each tour/show- Launch a new venue. Estimating expenses and culminating in on-site execution - The Torch capacity- Work cross-functionally (XFNs) and collaborate with marketing/social media, ticketing, venue, production teams to ensure successful events- Development/Regional Strategy by leading, prioritizing, educating and growing the California booking team- Work with labels and managers to create cohesive live plans that aligned with artists’ music release strategy.
EDUCATION
UCLA Extension Architecture and Interior Design
Certificate, Interior Design
University of Colorado Boulder - Leeds School of Business
Bachelor of Science - BS, Business Administration
ABOUT CHRISTINE CAO
I am a Talent Buyer / Promoter at Live Nation with 16+ years of experience in the live music industry and have a Certificate in Interior Design and Architecture from UCLA. I have a passion for creating memorable and impactful experiences for artists and audiences, as well as designing beautiful and functional spaces for living and working. At Live Nation, I identify, negotiate, book, and execute live events at various venues in California, ranging from clubs to arenas. I develop strategic partnerships and intellectual property with key players in the industry, such as CAA, Goldhouse, Spotify, OTW, and Veeps. I also lead and manage the Line of Business for venues in California, overseeing the budgets, forecasting, show counts, contribution margin and pro forma. I use Tableau to define and track KPIs and OKRs as a company. Some of my career highlights include developing artists on the rise (Zach Bryan, Yungblud, Tove Lo), curating underplays (Muse, Twenty One Pilots), booking clients on major global festival properties (BØRNS, Rina Sawayama, Alina Baraz at Lolla/Coachella), creating unique moments with artists (Zedd’s 10 Year Anniversary of Clarity with a 50 Piece Orchestra) and bringing API talent to the forefront through partnerships, as featured in TIME Magazine. Alongside my work in the music business, I have a keen interest in interior design and architecture. I recently graduated from the Architecture and Interior Design program at UCLA and have had experience working for an AD 100 top designer on both residential and commercial projects. I have skills in Studio Designer, Sketchup, Enscape, Auto CAD and the Adobe Creative Cloud. I enjoy communicating and collaborating with project teams, clients, consultants, vendors and contractors to deliver high-quality design solutions that meet the needs and expectations of the stakeholders.
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