Christine Charles Cage
Associate Director Sponsorships and Experiential Marketing
- Role
- Lead Manager (Associate Director) Sponsorships and Experiential Marketing at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Christine Charles Cage
With over 13 years within the Sponsorship and experiential space, I contribute to the development and execution of sponsorship marketing strategies for some of the most recognizable sports and entertainment brands, including but not limited to NCAA, College Football Playoff, Major League Soccer, AT & T Stadium/Dallas Cowboys as well more lifestyle focused initiatives such as AT & T Performing Arts Center and AT & T Block Party. My work emphasizes bringing large partnerships to life, from the development of sponsorship strategy, collaborating within the organization to drive ROI to execution of fan activations onsite. I work closely with internal business teams to identify innovative opportunities, ensuring sponsorships deliver measurable value and align with AT & T’s brand mission.
Experience
Lead Manager (Associate Director) Sponsorships and Experiential Marketing
Jun 2011 — Present · Dallas-Fort Worth, TX, US
Led the sponsorship strategic vision, planning and execution of marketing activations for top brands such as but not limited to: NCAA (Men’s Final Four/Women’s Final Four), College Football Playoff, AT & T Stadium/Dallas Cowboys, AT & T Performing Arts Center and HBCU sponsorships.• Extensive experience in the negotiation of sponsorship agreements and talent agreements, managing external agencies and managing activation budgets to achieve maximum ROI and drive company objectives/brand KPIs.• Led cross company collaboration to make AT & T Stadium the first stadium with 5G in North America complete with fan experiences. • Drove strategic vision which led to development of award nominated, viral, 5G/Tech experiences at AT & T Stadium which received over 500MM+ impressions.
Education
Purdue University Daniels School of Business
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2001 — 2003
Miami University
Bachelor of Business Administration - BBA, Accounting
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