Christine Busby

Sr Director, Content Strategy @Ogilvy

Chicago, IL, US

Content strategy lead for CPG clients. Provides content strategy in support of websites, digital campaigns, and other interactive projects for consumer package goods, education, government, B2B, and internal clients. Conducts and creates: stakeholder interviews, competitive audits, user scenarios, SEO implementation plans, content models, content audits, process refinements with development and 3d party vendors. Manages freelance and junior team members. Encourages increased understanding and integration of UX and CS role across agency. Recent accomplishments include launch of websites for 6 brands across 25 markets in 15 languages.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Dominican University

MLIS