Christine Busby
Content strategist, writer, UX/CX
- Role
- Sr Director, Content Strategy at Ogilvy
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Sr Director, Content Strategy
Jan 2024 — Present · Chicago, IL, US
Content strategy lead for CPG clients. Provides content strategy in support of websites, digital campaigns, and other interactive projects for consumer package goods, education, government, B2B, and internal clients. Conducts and creates: stakeholder interviews, competitive audits, user scenarios, SEO implementation plans, content models, content audits, process refinements with development and 3d party vendors. Manages freelance and junior team members. Encourages increased understanding and integration of UX and CS role across agency. Recent accomplishments include launch of websites for 6 brands across 25 markets in 15 languages.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Dominican University
MLIS
1992 — 1993
Skills
- Copywriting
- Blogging
- Content Development
- User Experience
- Copy Editing
- Content Strategy
- Long Form Writing
- Web Content
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