Christine Brennan Oates

National Account Director @Southern Glazer's Wine & Spirits

Atlanta, GA, US

Developed and executed customer-specific business plans that aligned state, account, and supplier objectives to drive market growth and brand visibility.• Directed the rollout of national programs, ensuring seamless execution tailored to local market dynamics and compliance requirements.• Partnered with suppliers to define fiscal goals and strategic initiatives aimed at increasing market share, case volume, and distribution across key territories.• Collaborated with customers to design and implement innovative product assortments and trend-driven promotional programming that resonated with target demographics.• Oversaw program execution at the account level, analyzing performance metrics to identify success drivers and implement corrective actions when needed.• Ensured pricing accuracy and inventory fulfillment across accounts, proactively resolving service issues to maintain operational excellence.• Conducted regular business reviews with internal leadership, supplier partners, and key accounts to assess performance, identify opportunities, and forecast future growth.• Demonstrated deep expertise in the hotel channel, including unit identification, national account engagement, and activation opportunities across lobby, pool, banquet & catering, in-room dining, and outlet spaces.• Acted as a strategic liaison between national and regional teams, translating high-level objectives into actionable execution plans that delivered measurable results.

University of South Carolina

Bachelor's degree, Journalism; Public Relations