Christine Bekoe

About Christine Bekoe

As an Executive Global Product Marketing Leader, I leverage proven expertise in critical relationship management, high-performing team leadership, and customer-focused solutions to help people make better decisions. I have successfully managed teams and set strategic directions in the US, EU, Mexico, Brazil, and Australia, driving significant growth and innovation.Who I Help: Are you a leader in tech, e-commerce, or fintech struggling with user adoption, customer satisfaction, or trying to build great customer experiences from the ground up? You\'re in the right place.Problems I Solve:• Increasing product adoption• Optimizing marketing ROI• Improving customer satisfaction• Delivering actionable customer insights• Driving digital payment adoptionAchievements: Pioneered generative AI solutions using Natural Language Processing to increase customer contact coverage by over 7400 basis points Led net new initiatives and new customer acquisition achieving a notable 25% year-over-year increase in new customer growth, spearheading global acquisition marketing efforts At Coca-Cola Company, led district of 5 Market Development Managers, achieving $2.6M in gross profit through strategic guidance and effective leadership Recognized for building and managing a team ground up of 8 senior level leaders and marketers, setting the direction and vision for key markets in the US, EU, Mexico, Brazil, and Australia, while associating the right KPIs with each marketing channel Spearheaded customer mitigation go-to-market strategies for payments in APAC countries, achieving a significant reduction in customer impact What I Offer:• Insight Actionability: Gain actionable insights and enhance marketing efficiency.• Customer Experience Optimization: Improve customer satisfaction and loyalty.• Digital Payment Solutions: Increase digital payment adoption and reduce costs.• E-commerce Expansion: Expand your e-commerce presence globally.Lets talk! Contact me through this profile if you wish to connect or book a free consultation today.

Experience

1. Advisor

   Knovel Protocol

   Nov 2025 — Present · US

   Advising the founding team on product strategy, positioning, and go-to-market to build the blockchain foundation for the future of publishing. Knovel Protocol is creating decentralized infrastructure that enables authors to protect their IP, retain ownership, and earn fair royalties.I help guide the team in shaping market strategy, messaging, and responsible innovation in the age of AI. My focus is on connecting vision to execution, helping early initiatives define their value, build trust, and reach adoption at scale.

Education

• University of Illinois Urbana-Champaign

  Master of Business Administration - MBA, Innovation and Marketing Management

  2017 — 2019

• Gies College of Business - University of Illinois Urbana-Champaign

  BS, Accountancy

• WU (Vienna University of Economics and Business)

  Study Abroad, Business