Christina Capel Willis

Purpose-Driven Marketer | Brand & Content Strategy | Demand Generation | GTM Strategy

Role: Global B2b Marketing at Red Wing Shoe Co.
Location: Minneapolis, MN, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Christina Capel Willis

Strategic marketer with 15+ years of experience and a deep commitment to purpose-driven work that creates a lasting, positive impact. I build brands, teams, and processes that fuel sustainable growth and long-term progress. Driven by endless curiosity and an entrepreneurial spirit, I have a passion for elevating the customer experience and a core belief in continuous improvement. My superpower is pairing big-picture vision with operational excellence to deliver meaningful results.I specialize in: Brand Strategy & Positioning Content Strategy & Development Lifecycle Marketing (Customer Personas & Customer Journeys) B2B & Digital Marketing Demand Generation & GTM Strategy Product Marketing Strategic Relationships & Client Service Cross-Functional Leadership Program & Project Management

Experience

Global B2b Marketing
Red Wing Shoe Co.
Jan 2025 — Present · Red Wing, MN, US

Education

Metro State University
B.S., Business Management
2002 — 2006

Skills

Mobile Devices
Sales
Creative Direction
Process Improvement
Multi-Channel Marketing
Digital Strategy
Customer Service
Marketing
Project Management
Strategy
Training
Crm
Brand Management
Cross-Functional Team Leadership
Marketing Strategy
Retail
Business Intelligence
Management
Program Management
Leadership
Building Relationships
Marketing Communications

Contact information

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Work email
•••••@redwingshoeco.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Red Wing Shoe Co

Manufacturing · 2K employees · Founded 1905 · Red Wing, Minnesota, United States

Red Wing Shoe Company was built on America’s great promise; if one worked hard enough, one could achieve anything. In 1905, Mr. Charles Beckman founded the Red Wing Shoe Company. As a Main Street shoe store owner, he recognized the need for comfortable and durable work boots. Word of the quality and comfort built into every pair spread quickly and the company prospered. One hundred plus years later, the company is still located in Red Wing, Minnesota. Red Wing products consistently perform in environments spanning from the Mideast oil fields to the Midwest corn fields and still deliver on Mr. Beckman’s original promise of building a work boot that would be as tough as the customer who wore them. Red Wing Shoe Company, Inc. continues to be a privately-held corporation based in Red Wing, Minnesota. The Red Wing Shoes brand is distributed in more than 110 countries around the globe, including over 4,000 U.S. retail locations serving both consumer and industrial customers. With over 2,000 employees, Red Wing is famous for its premium quality work and safety footwear. The company operates two domestic manufacturing facilities in Red Wing, Minnesota, and Potosi, Missouri. All company plants have earned certifications for ISO 9001 international quality standards. The company also owns and operates the S.B. Foot Tanning Company, which supplies premium leather for shoes, apparel, furniture and other applications.

redwingshoeco.com

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About Christina Capel Willis

Experience

Global B2b Marketing

Education

Metro State University

Skills

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