Christina Wilder
Sr Director of Communications & Associate Engagement Crisis Communications Strategy @Canteen North America
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WORK HISTORY
Sr Director of Communications & Associate Engagement Crisis Communications Strategy @Canteen North America
Charlotte, NC, US
Lead enterprise communications strategy for a nationwide organization, driving initiatives that shape culture, strengthen reputation, and align communications with business priorities. Recognized as a trusted advisor to senior leadership on executive messaging, engagement strategy, and crisis communications.Designed and scaled associate engagement and recognition programs that strengthen culture and retention.Partner with C-suite and functional leaders to deliver communications that build clarity, credibility, and alignment across the business.Established crisis communication and escalation protocols, guiding leaders through high-visibility challenges while protecting organizational trust.Modernized omnichannel communication platforms, including intranet, associate app, digital signage, and virtual events, to reach associates effectively.Directed national storytelling and enterprise events such as Town Halls, vFairs, and recognition celebrations that connect associates to purpose and performance.Aligned communications with organizational transformation to support growth, innovation, and client experience.
EDUCATION
East Carolina University
BS
Appalachian State University
Undergraduate Coursework
SKILLS
ABOUT CHRISTINA WILDER
With over a decade of experience in corporate communication, I serve as the Senior…
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